Where to vote.
Television stations don't really put a lot of effort into public service announcements because they just don't seem to make any profit on them.
In Florida they start two weeks early with "Early Voting" which is a system that they use down here because there are just so many registered voters and so few residents who can count, and from what I understand, it really frees up the pressure on election day.
At a friends house, I saw a silent Public Service Announcement displayed between commercials that listed voting locations (any time the TV stops barking at me, it gets my attention). My favorite was a polling place that could be easily found because it was across the street from the "Quaker Steak Lube".
OK, I am not eligible to vote in Florida, but I drool like Pavlov's old Harley every time I think of that retaurant and what the after effects might be.